On an average, a woman uses around 6,000 sanitary napkins in her lifetime. Conventional pads contain up to 90 per cent plastic and remain intact in the landfill for around 600-800 years after disposal. Besides teaching women about hygienic menstrual practices, MITU aims to reduce landfill load by educating women on the advantages of reusable cloth pads, hybrid pads and the correct method of washing/drying them. MITU is also spreading awareness about menstrual cups , whenever a suitable opportunity arises. As part of this initiative, MITU makes reusable pads and holders.