On an average, a woman uses around 6,000 sanitary napkins in her lifetime. Conventional pads contain up to 90 per cent plastic and remain intact in the landfill for around 600-800 years after disposal. Besides teaching women about hygienic menstrual practices, MITU aims to reduce landfill load by educating women on the advantages of reusable cloth pads, hybrid pads and the correct method of washing/drying them. MITU is also spreading awareness about menstrual cups , whenever a suitable opportunity arises. As part of this initiative, MITU makes reusable pads and holders.

Starting from attempts to make pads out of old clothes and donated tailors’ surplus , making bags from newspapers and cloth as an alternative to plastic carry bags, MITU has today established itself as a staunch campaigner for “No More Plastic” with innovative products to replace plastic bags and single use and throw sanitary pads. MITU is a regular invitee to fairs conducted by BBMP all over Bengaluru to promote eco-friendly methods of reducing solid waste. Our team has donated 676 kits for newborns at Government hospitals. These kits include disposable sanitary pads, feeding wrap, diapers, baby shirt, cap and a bag.

MITU is currently exploring a pilot project for awareness, distribution and survey Hybrid sanitary pad with a reusable jacket and eco-friendly disposable pad that would reduce the landfill drastically. This will be conducted in 20 villages around Karnataka.